Support for e-commerce platforms

Support for e-commerce platforms

Managing e-commerce platforms using product protection tools.

Product protection is a key component of an e-commerce business strategy. To prevent unauthorized sales and copyright infringement, companies should actively monitor and control their brands in the online environment. Proper use of product protection tools on e-commerce platforms is essential. As part of our cooperation, we offer assistance in implementing these tools.

Amazon Product Protection

  • Amazon Brand Registry is a program designed for owners of registered trademarks. It enables them to monitor and control their products. If a counterfeit product is detected, the trademark owner can report it through the program.
  • Amazon Project Zero allows product owners and sellers to remove counterfeit product listings themselves. Amazon’s algorithms continuously monitor the user’s account to ensure that only listings for which the business owner has rights can be removed.

Allegro Product Protection

Management under Product Protection Support includes the following scope of work:

  • Numbers or links to listings that contain counterfeit products.
  • Legal motions justifying the removal of the material in question from the trading platform.
  • Providing Allegro with documents that confirm the registration of trademarks or industrial designs used in the product listing.
  • Assistance with selecting keywords to search the platform.

Note: To file trademark claims, you must either be the trademark owner or have power of attorney to act on their behalf.

Etsy Product Protection

  • Management of the Etsy submission platform.
  • Creating notifications for specific policy violations.
  • Assistance with selecting keywords to search the platform.

Note: To file trademark claims, you must either be the trademark owner or have power of attorney to act on their behalf.

To use the tool, you need to obtain permission and complete a guided setup process.

Facebook Product Protection

  • Handling submission forms owned by Facebook.
  • Support for the ‘Brand Rights Protection’ platform, available to large entities. This tool enables the identification and reporting of copyright-infringing content.

To use the tool, you need to obtain permission and complete a guided setup process.

All submissions are reviewed by the Facebook team to ensure they comply with the platform’s rules.

Alibaba Product Protection

  • Support for the IPP (Intellectual Property Protection) platform. To use it, you need to create an account and add trademark numbers. Then, go through the platform’s authorization process. Once approved, you can prepare applications, which will be reviewed and verified by platform staff. The IPP platform supports all sites belonging to the Alibaba group, including AliExpress.

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