Content monitoring

Content monitoring

Content Monitoring: Comprehensive Tracking of the Brand in the Media

Content monitoring is a key tool for verifying information appearing in social media, press, radio, and television. It allows you to control mentions of your company on blogs, forums, news feeds, in comments, podcasts, and video content. Our services also include monitoring closed forums and private groups.

How does content monitoring work?

We use advanced monitoring systems that operate based on predefined phrases and keywords agreed upon with the client.

Gobal monitoring systems

For global brands, we recommend implementing tools to automatically translate posts and comments from different languages, enabling more effective analysis of mentions worldwide.

Picking up on negative sentiment

Most monitoring systems struggle to identify negative sentiment. That’s why it’s crucial to partner with a company that reviews these systems daily, identifies illegal content, and reports it to website operators. Without such monitoring, we risk missing important negative trends and sites where negative discussions about the brand are occurring.

Benefits of content monitoring

Trust our experts to keep your brand safe and maintain control of its online image.

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Do you have any questions?

We are happy to help!